About

Subtitle: No! It’s about my clients!

You probably assumed from the title About that this page would deal specifically with me and my alter ego EclecticBeaver. However…in actuality, this page is really About you, my prospective client! Paradoxical? Not quite, when you consider that my success, not only as a website business owner but as a writer for EclecticBeaver as well, is predicated…on your success! It is a directly proportional relationship that I tirelessly re-evaluate. Why?

Therein lies the data I need to better understand you, my prospective client! And to determine what I need to do in order to succeed in making you a happy member of my EclecticBeaver clientele. That…is precisely my goal as a website business owner! My goal as a writer, however, is clearly not the same.

As a writer, I am challenged daily to create content that will improve your page rank, promote customer loyalty for you and pronounce your brand throughout the internet community yet remain focused on your buyer’s persona! But it does not stop there! Oh no…

As you know, the Internet is dynamic! Trends are dynamic! Some products and services eventually become out-of-favour or obsolete. What was in vogue yesterday has now been replaced by whatever the social markets (Facebook, Twitter, YouTube, etc.) are promoting today! As a result, search patterns change and erstwhile keywords become ineffectual for page ranking!

To stay on top of market fluidity, keyword relevancy and general content ‘freshness,’ I periodically re-examine your content (included in all writing packages) to ensure its continuing relevancy. I have to do this! It’s for your own good, lol! It’s the ‘nature of the beast!’ But it does not stop there! Oh no, no…one more step…

Finally, I have no choice but to stay abreast of this dynamic ‘beast’, this thing we call the Internet. To accomplish this, I had to adopt a continuous learning philosophy. Now, in my spare time, I re-examine relevant web technologies (front-end development & SEO), what’s current in the writing & marketing communities and what is also happening in web design & graphics. And, yes, of course, I write about all these subjects and more!

Aside: I have to confess though that sometimes, between 12 – 3 am, you can find me playing after a particularly hard day & evening a round or two of good old BF4! Just to relieve some stress, of course!